In today’s digital landscape, online advertising is a critical component of any growth strategy. But amid the sea of paid advertising platforms and tools, another key element is often overlooked: organic traffic.Research shows that for most brands, 53% of website traffic comes from organic search. About 27% comes from direct traffic and backlinks, while 15% and 5% come from paid advertising and social media, respectively. Yet in one study, nearly two-thirds of websites had no backlinks at all — despite the fact that they’re a proven strategy for achievingcommon marketing goals like brand awareness, credibility building and customer acquisition.
At Miko, we’re leveraging AI and other groundbreaking technologies to optimize our paid ad campaigns. But we’re also using organic traffic to reduce customer acquisition cost (CAC) with scale. Through our strategy, we’re partnering with media assets that have high domain authority and high traffic volumes. The goal? To increase quality backlinks (and traffic) to Miko’s websites globally through a scalable strategy.
The goal of backlinks is simple: Drive quality traffic from reputable sites to your website. However, not all backlinks are created equal, and the site’s credibility and audience size are paramount. To stay ahead of the curve, Miko is building a robust network of media assets with high domain authority. (Domain authority is a number from 0 to 100 based on dozens of factors, including a site’s number of links and root domains.) By securing quality backlinks on these high-visibility, highly trusted websites, we can reach a much larger audience — and gain much more traffic to miko.ai — than we could through our own SEO efforts alone.
Take Red Ventures, for example. The media company owns and operates trusted brands including CNET, ZDNet, Healthline, Lonely Planet and The Points Guy. But it’s also a marketing platform that connects one of the Internet’s largest audiences with expertise from brands — and does so in a way that’s designed to scale. By leveraging our digital media audiences, channels and partners such as Red Ventures, Miko will exponentially increase its website traffic in key global markets while simultaneously boosting brand awareness and credibility. By onboarding new partners, we can quickly scale our backlink strategy to reduce our overall CAC.
When paired with our in-house paid ad tools, our organic traffic strategy will ensure that Miko leverages every avenue to drive brand visibility. Highly scalable and adaptable, this approach will reduce our CAC even further with each media asset that joins our network across the Web.
